sam: i'm sam chernin. owner of sammy's fish box. i opened the first sammy's back in 1966. my employees are like family. and, i want people that work for me to feel that they're sharing in my success. we purchase as much as we can on the american express open gold card. so we can accumulate as many points as possible. i pass on these points to my employees to go on trips with their families. when my employees are happy, my customers are happy. vo: earn points for the things you're already buying. call 1-800-now-open to find out how the gold card can serve your business. not financially. so we switched to the bargain detergent but i found myself using three times more than you're supposed to and the clothes still weren't as clean as with tide. so we're back to tide. they're cuter in clean clothes. thanks, honey. yeah. you suck at folding. [ laughs ] [ female announcer ] just one dose of tide original liquid helps remove food stains better than an entire 40 load bottle of the leading liquid bargain brand. that's my tide. what's yours? until the end of the quarter to think abo